Job Description

Overview

National Cherry Blossom Festival, Inc., a 501(c)(3) not-for-profit organization based in Washington, DC, seeks an energetic, creative, and passionate Email Marketing Coordinator to assist the Marketing & Communications (MarComm) team in executing the annual Festival. This is a temporary (October 2025 to June 2026) part-time (20 30 hours/week, not to exceed 30 hours) position.

Key Responsibilities

• Lead the strategy, development, and execution of all email marketing efforts, including targeted campaigns, drip sequences, and lead data management.
• Plan and execute integrated marketing campaigns for Festival key initiatives and programming including signature events, community events, Participating Organizations, merchandise ads, etc.
• Collaborate with Festival departments to support events, community programs, business development, sponsorship benefits, and revenue-generation initiatives to meet eblast deadlines.
• Drive strategic conversations with leadership regarding trends, eblast building types, current Festival eblast planning, providing eblast updates to Festival team, etc.
• Manage the eblast calendar on Monday.com, coordinate eblast internal requests, oversee campaign timelines, etc.
• Maintain and enforce Festival brand guidelines across all internal and external communications to general subscribers and key stakeholders to help drive success toward campaign goals.
• Review, manage, and fulfill all 100+ sponsor benefits related to eblasts.
• Write, edit, and develop design and layout of 110+ Festival eblasts to General Subscribers primarily using Mailchimp.com; includes 1-2 monthly newsletters (May February), daily emails during peak Festival season (March - April), targeted outreach campaigns, event-based communications, etc.
• Create digital graphics to accompany Festival storytelling and messaging.
• Produce, maintain, test, and monitor automated email communications.
• Propose and implement testing initiatives (e.g., A/B testing); monitor and optimize email marketing strategies, track ROI and deliver weekly reports, and recommend areas for improvement and growth.
• Source photos to support all eblast features using Festival photo galleries, Participating Organizations database, collaborating with internal community and events teams, etc.
• Propose, develop, and maintain a strategic eblast schedule for Festival merchandise promotional communications.
• Create, design, and layout 25+ merchandise eblasts using Mailchimp.com to a targeted list; includes weekly promotional eblast (August October); special occasion/ holiday promotional eblasts (November February); biweekly promotional eblasts (March July).
• Design merchandise ads for all eblasts as needed.
• Track metrics of all eblasts including but not limited to click rates, open rates, reader engagement, etc.
• Manage, organize, and maintain all email contact lists within Mailchimp.com including General Subscribers, merchandise targeted list, event attendee lists, targeted outreach list, etc.
• Develop a strategy to increase General Subscriber growth and brand awareness.

Additional Responsibilities

• Work closely with social media, communication, and website teams to enhance campaign effectiveness across digital touch points.
• Create materials with design tools or coordinate with graphic designers and other content creators to ensure a cohesive brand voice and visual identity.
• Coordinate with programming and sponsorship departments to ensure accurate dissemination of information to all audiences for assigned festival events/programs.
• Attend all weekly event-focused planning meetings, weekly staff meetings, weekly MarComm meetings, and additional opportunities for collaboration and strategic insight.
• Perform other duties as assigned within the scope of marketing and communications.

Time Requirements

• Part-Time from October 2025 June 2026. 20 30 hours/week. Not to exceed 30 hours/week.
• In-person availability during regular office hours (9 am 5:30 pm) on Monday, Wednesday, Thursday required. Remote work on Tuesdays and Fridays.
• Attend weekly meetings with key team members as needed, virtually or in-person.
• Opportunity to join evening and weekend events for key Festival programs and events onsite in March and April, as NCBF determines.

Salary

$25/hour

Qualifications

• A minimum of two years of experience in communications, marketing, advertising, public relations, or other closely related field is required.
• Strong writer who communicates effectively and clearly.
• Demonstrates a creative, go-getter, always thinking outside of the box attitude.
• Passion for community engagement, the arts, and/or international friendship.
• Creative and collaborative work style with ability to work independently and with multiple teams internally and externally.
• Familiarity with email marketing platforms such as Mailchimp.com, Constant Contact, etc is required.
• Familiarity with task management tools such as Monday.com, Asana, etc.
• Ability to develop and write effectively and communicate multiple key messages to build reader engagement and reinforce calls-to-action.
• Ability to craft timely, accurate, and concise communications tailored to a variety of audiences.
• Adaptable and agile: can organize multiple work assignments and set priorities, meet deadlines, and adjust to changing priorities within a fast-paced environment.
• Ethical, tactful, and diplomatic approach with a strong service mindset.
• Strong relationship management skills.
• Comfort with digital platforms required to complete work.
• Experience with the following platforms is a plus: Adobe Creative Suite (Photoshop, InDesign, Illustrator), Canva, SmugMug, Wordpress, Google Analytics, Brandwatch, Critical Mention.

Application instructions

To apply, submit your resume, cover letter, and a portfolio using this form. Please note: a PDF/website portfolio showcasing experience with email marketing / media campaigns is required. Questions? Contact us at ncbf at ncbfdc.org

Job Tags

Similar Jobs